Combining social & behavioral sciences with creative collaboration is what I love most about my profession. 

I thrive facilitating dynamic design processes with a multidisciplinary team in moving industries. Translating extensive research into smart design directions to build a sustainable and mindful future is what keeps me going. Bringing together design thinking & doing, management, and applied social sciences, I help businesses and organizations create meaningful experiences.

My vision is to help people simplify their decision-making processes towards healthier and more sustainable options
to benefit their bodies, minds and the planet.

I am fascinated with how people make & take decisions. I am inspired by all…

My passion lies in the food industry. How do they decide what to eat and how to nourish themselves? I am inspired by all the culinary stories behind a family’s way to eat, the rituals and values they follow.
Not criticizing the way people eat, but observing it and by looking at the facts & forecasts, I strongly believe the status quo needs to change.